How to Choose the Best Omnichannel Marketing & Sales Platform

Omnichannel today has become the ultimate solution used by many businesses and brands of all sizes to increase their sales and boost their revenues. Small businesses are not an exception. If you want to survive the competition, you are forced to follow the trends.

The need for receiving customer attention has become more than a trend. With the influence of modern technologies, the expectations of today’s shoppers are changing. They expect easy to use, smart, and personalized products. These new expectations come with new challenges and the best way to deal with these challenges is by offering omnichannel user experience. Omnichannel marketing and sales platform is the solution you are looking for.

(Learn more about Omnichannel solutions in the UK!)




Small Businesses and Omnichannel

We all know that small businesses and startups are struggling with everyday difficulties – selling, marketing, customers, and more.

Before founding the right supplier to support your brand, you need to understand what challenges are usually encountered with the marketing and sales system. What are your customers, what do they need, and what is necessary to do?

Like any other small business, you face hundreds of questions every day – from finding strategies to build experience into one seamless system to managing a large volume of information.

  • Here are some of the questions small businesses have faced:

    • Is there a solution that can help me synchronize and manage the data?
    • Which solution is best for aggregating sales data across various channels in one place?
    • Is there a way to synchronize the store’s products with ecommerce software?
    • Which platform provides quantity exported, inventory data, inventory, and etc?
    • How can a retailer accumulate points for purchasers whether they shop in-store or online?
  • What your small business needs is to manage the number of goods, sell multi-channel products, and improve customer loyalty.

    With an omnichannel solution, you can extend API systems, manage the number of goods, and earn extra points for buyers.

    For all small businesses who want to master the market and boost their revenues, an omnichannel solution is a way to go.

How to Choose a Good Omnichannel Marketing & Sales Solution

There are many omnichannel vendors offering multichannel sales, marketing, and management solutions. However, in order for you to choose the right provider for your ecommerce business, you need to pay attention to a few different factors, besides the price.

1. Multichannel Listing ​

The main ingredient in any efficient multichannel strategy is multichannel listing, marketing, and selling. Multichannel ecommerce is all about giving your customers options where they purchase online – marketplaces, online stores, social media platforms, retail stores, catalogs, and more.

You need to come up with your own strategy. You can combine multiple online stores with a mobile-optimized website, marketplaces like eBay and Amazon, Facebook shop, Instagram, and physical retail store.

Without an omnichannel focus, purchasers would probably browse in-store and avoid other channels such as social media or marketplaces. Each shopping experience without omni-channel integration forces a buyer to start from scratch, destroying any conversion you built through other sales channels.

Find out the suitability of the software and explore the concept of the cost. By setting priorities and requirements, you will be able to find the ideal system.

2. POS Integration

The heart of a reliable omni-channel ecommerce platform is POS integration. Using technology that helps companies collect user information at the POS (Point of Sale system) makes it easier to promote products, sell, and accept payments on absolutely any channel.

The POS system ensures faster and easier selling with the benefit of synced user experience across different channels.

3. Inventory Management

Inventory management is crucial, especially when it comes to omnichannel commerce. If someone wants to buy on Instagram or through your website, inventory levels have to be updated across your backend systems.

With the right omni channel platform, you can automatically sync orders, inventory, and product data in real-time across the channels you manage (both offline and online channels – from physical stores to social and mobile apps, third-party marketplaces, and more). Regardless of where the customer buys or wants to buy, your inventory will sync. And we all know that having an inventory management system in place helps us focus on sale and revenue opportunities.

Depending on your budget and business size, a solution that combines these elements is ERP software or Enterprise Resource Planning software. ERP software is deployed in three forms:

  1. ERP is a solution that supports all of your company’s needs
  2. ERP is a supplement that integrated with existing tools and software
  3. ERP is used for important business functions, however, it also integrates with existing software that may possess a different level of focus and sophistication.

4. Marketing Integration

The overall omni-channel experience of the customer has to transform each individual platform. For example, products examined in-store should translate back to the online shopping cart or mobile app of the user.

According to one research, companies that integrate marketing between channels retain almost 90% of their customers. Isn’t that impressive? Those with poor marketing integration retain 33% of the customers.

The offline to online integration is what an omnichannel ecommerce platform should offer. With a growing number of users comparing products in-store using their smartphones, this meets their demand and allows for an impeccable experience between sales channels.

Final Words

Do you know which omnichannel system suits your model and hopefully scale your business? Do you know which system meets your requirements? Do you know which system is within your budget?

It is time to shorten the vendor list.

When discussing with potential omnichannel ecommerce solution providers, explain your project. Provide detailed information about what exactly you want to accomplish. It is important to explain your needs and expectations to the solution provider during the selection process.

Inappropriate software investment will only lead to waste of money, time, and resources and you don’t want that to happen.

By following our tips, you will be on your way to choosing the best solution for your businesses.

Ready to make a choice?

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